BJ's Wholesale Club announced a premium spirits collection from the retailer's exclusive brand, Wellsley Farms® on Tuesday, Dec. 3, 2019. BJ's Wholesale Club, Westborough, Mass., added more products to its Wellsley Farms brand. Dive Brief: BJ’s Wholesale Club on Tuesday announced new websites dedicated to two of its private consumer product labels, Berkley Jensen and Wellsley Farms.This is the first time the … Chief Packaging Officer is owned by Esko, Brand Solutions. You wouldn’t normally think of wine as a traffic builder for private label, but that’s exactly what these retailers are doing,” Sharoff said in an interview. BJ's—the eastern equivalent of Sam's or Costco—just debuted its own line of wine within its private Wellsley Farms brand. Registered in England and Wales. For the Wellsley Farms products, the designers emphasized fresh and high-quality properties of the food. "BJ's provides the highest quality, value and assortment through the Berkley Jensen and Wellsley Farms brands," says Scott Williams, vice president of own brands … All rights reserved. “By getting very high-quality wines and types of grapes, etc., they bring customers into the store who then say, ‘Ah, Kirkland brand or Aldi’s brands,’ and buy the other [own-brand] products. It comes ready-to-serve for your convenience. Product Features: 8 servings per container Ready-to-serve Includes 2 … Cart. CBX updated the private label packaging with new photography, logos, fonts and other design elements. Lines and paragraphs break automatically. 1997-2020 BJ's Wholesale Club, Inc. Privacy Policy; Careers; Company Background; Community Relations; Press Room; Terms of Use BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. h/t: http://www.packagingstrategies.com/articles/88311-cbx-revamps-own-brands-identities-at-bjs-wholesale-club, Your email address will not be published. BJ’s Wholesale Club Offers New Wellsley Farms Wines From Around the World. In mid-October, BJ’s expanded Instacart same-day delivery of beer, wine and/or spirits to Florida, Ohio, North Carolina and Virginia, which joined locations in Massachusetts and Connecticut providing delivery of alcoholic beverages. Related: BJ’s Wholesale Club expands delivery of alcohol. Wellsley Farms: BJ's upscale, private-label line of fresh foods, which includes a full selection of dairy products, produce, juices, and fresh heat-and-eat meals Other brands [ edit ] Additionally, BJ's carries many organic and natural food brands … According to Kris Modugno, assistant vice president of own brands for BJ’s Wholesale Club, the project streamlined the BJ’s brand portfolio. “BJ’s is proud to launch our exclusive Wellsley Farms premium spirits to offer our members even more value,” Bonnie Volpe, vice president, grocery and sundries at BJ’s, said in a statement. Overall, BJ’s operates 219 warehouse clubs and 144 BJ’s Gas stations in 17 states. BJ’s Wholesale Club announced today a premium spirits collection from the retailer’s private brand, Wellsley Farms.Customers can find the new spirits, which include vodka, Canadian Whisky, and Irish Whiskey, in select BJ’s … CBX included information about the sourcing and certification on the Wellsley Farms product packaging, and the manufacturing and features benefits of the Berkley Jensen products. You may unsubscribe from these communications at any time. Williams and his team are closely involved with international and U.S. sourcing efforts for the retailer’s Private Brands — Berkley Jensen and Wellsley Farms. Adobe Creative Types and Their Supporting Packaging…, Branding and Packaging: 6 Companies Who Changed the Game, Millennial Packaging: 7 Tips for Creating Engaging…, Cup Noodles’ Packaging Material: Now Sustainable,…. 0. Site Feedback. Varieties include prosecco (Italy), sauvignon blanc (New Zealand), cabernet sauvignon (California), malbec (Argentina) and pinot grigio (Italy). Bread, … Alcohol has become a growing category in BJ’s private-label lineup. BJ’s Wholesale Club, a Westborough, Massachusetts-based operator of membership warehouse clubs in the eastern United States, launched a premium spirits collection from the retailer’s … Powered By Powered by BJ's Wholesale Brand. If you have been following the blog you know I love BJ’s brand Wellsley farms. Wellsley Farms (BJ’s Wholesale Club) Store brands include organic milk that has been privately labeled by grocery chains. Supermarket News is part of the Informa Connect Division of Informa PLC. For all retail outlets, the segment saw 39.5% dollar growth (to $133.6 million) and 44.3% unit growth (to 21.2 million) last year, PLMA reported, citing Nielsen data. In North Carolina and Virginia, delivery is offered only for beer and wine. Private-label wine, in particular, has been a catalyst and remains one of the fastest-growing categories. In March, the Westborough, Mass.-based warehouse club chain launched Wellsley Farms wines, from wine-making regions around the world. So it’s a very successful way to get customers.”, /sites/all/themes/penton_subtheme_supermarketnews/images/logos/footer.png. Craft a delicious sandwich or party tray with Wellsley Farms White Meat Chicken Salad. I was excited to read a few new announcements BJ’s … Order online now. Todd Maute, a partner and private label branding specialist at CBX, said: “BJ’s Wholesale Club is at the forefront in terms of commitment to the quality of its own brands products, and they needed to design the brands strategically to more effectively communicate this reality. Everyone is a morning person when they wake up to a delicious cup of Wellsley Farms® coffee from BJ's Wholesale Club. CBX also redesigned pallet skirts, shippers, ads, promotional videos, brochures and other POS materials as part of the project. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Growth was even sharper in the mass retail channel, with private-brand wine up 59.9% in dollar sales to $86.5 million and 60.9% in unit sales to 14.2 million. If you're looking for exceptional prices, turn to this impressive collection at BJ's Wholesale … BJ's Offers Delicious and Quick Wellsley Farms Fresh Prepared Meals I've complained about our commute before. 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. It’s meant to be a traffic builder. Brian Sharoff, president of PLMA, said private-label wine has been a key customer draw for many retailers as they build up their roster of own-brand products. BJ’s Wholesale Club has partnered with CBX to revamp its private label packaging. BJ's Wholesale Club announced a premium spirits collection from the retailer's exclusive brand, Wellsley Farms® on Tuesday, Dec. 3, 2019. A medium-bodied, four-year-aged whisky, Wellsley Farms Irish Whiskey features subtle hints of chocolate-covered toffee and starts at $27.99. For both Wellsley Farms and Berkley Jensen, the new design systems created are consistent enough to provide impactful identities on shelf and flexible enough to speak to individual product features and benefits, as well as to specific consumer targets.”. Your email address will not be published. © 2019 Esko-Graphics bvba. The wines start at $6.99 a bottle, and all cost less than $10. BJ's now offers both spirits and wine under its expanding Wellsley Farms private brand. Subscribe to receive the latest trends and updates from Chief Packaging Officer. To leave feedback about the site, … It's a constant thorn in our side on getting home, winding down, having a … Powered by BJ’s Wholesale Brand Membership BJ's Stocked Select My Club Coupons. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. Following its introduction of own-brand wines earlier this year, BJ’s Wholesale Club has rolled out a line of premium liquor under its Wellsley Farms label. Avoiding Packaging Mistakes: How to Use a Safety Net in Packaging and Labeling, COVID-19’s Impact on the Pharma Supply Chain. My Account. Required fields are marked *. The liquor is available at clubs in states where BJ’s is permitted to sell alcohol. BJ's Wholesale Club announced a premium spirits collection from the retailer's exclusive brand, Wellsley Farms® on Tuesday, Dec. 3, 2019. For both Wellsley Farms … “BJ’s Wholesale Club is at the forefront in terms of commitment to the quality of its own brands products, and they needed to design the brands strategically to more effectively communicate this reality. NATICK, Mass., February 23, 2007 - BJ's Wholesale Club, Inc. confirmed today that results from two outside laboratories reveal that all Wellsley Farms brand fresh mushrooms tested negative for E. coli. Number 8860726. Web page addresses and e-mail addresses turn into links automatically. BJ's Wholesale Club has launched two websites dedicated to showcasing the value, quality and assortment of its two exclusive brands, Berkley Jensen and Wellsley Farms.According to company officials, this is the first time the membership club has created dedicated ecommerce sites for its exclusive brands. Cart. Powered by BJ’s Wholesale Brand Membership BJ's Stocked Select My Club Coupons. If you're looking for exceptional prices, turn to this impressive collection at BJ… For example, the cookware packaging emphasizes its German-engineered, triple-ply construction of stainless-steel; the seafood packaging stresses that it is responsibly–sourced and of premium quality. “BJ’s is proud to launch our exclusive Wellsley Farms … Wellsley Farms … For 2018, the category accounted for dollar sales of $34.2 billion across all retail outlets and $7.4 billion in the mass, club, dollar and military retail channel, according to the Private Label Manufacturers Association’s 2019 PLMA Yearbook. Members in some states also can get Wellsley Farms spirits and wines delivered. Starting at $18.99, Wellsley Farms American Vodka is crafted with the finest-quality U.S. corn and six-times distilled, according to BJ’s. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. 0. BJ’s said Tuesday that the Wellsley Farms spirits include vodka, Canadian whisky and Irish whiskey, all in 1.75-liter bottles for less than $30 (pricing varies by state). On February 20, 2007, BJ's voluntarily recalled its pre-packaged Wellsley Farms brand … Bring home high-quality wellsley farms for less today. BJ's members in select states also can have the new Wellsley Farms premium spirits delivered to their doorstep. They also highlighted the local sourcing of the products, such as “Wellsley Farms Whole-Bean Coffee from Papua New Guinea.”. About Wellsley Farms Appetizers Shop Wellsley Farms appetizers at BJ's Wholesale Club, and discover premium offerings from name brands at an incredible price.

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